Reframe: Shift the Way You Think, Work and Innovate by Mona Patel
Mona combines over 15 years of experience, sharp design thinking, tough love wisdom, and a little bit of magic design glitter to help people and organizations achieve crazy, great success. Her client list has included many Fortune 500 and 1000 companies, including Coca-Cola, Chick-fil-A, BlackRock, Capital One, and Lexis Nexis. Whether it’s understanding how people bank via mobile phones, why they purchase baby bedding, or how they really want to hail a taxi, she helps people find creative ways to solve problems and design a better world through innovative user research and disruptive design thinking.
Patel has crafted an insightful collection of thoughts for readers whom are aspiring to make the most of their entrepreneurial ideas. Her smart, witty prose is easy to read and at times feels like the banter between friends.
Patel liberates readers, demonstrating the only limitations we have on our ideas are the restrictions we put on ourselves. She supplies the tools to find motivation and correctly navigate through creative process to find success.
An approachable and inspiring ‘How To Guide’ for those looking to execute and successfully market their ideas.