Portfolio: Marketing

Marketing Sample

 

How would you get staff to share their stories about what’s happening in the company?

 

* Google creators attended a festival called Burning man and were shown that in order to survive the harsh elements they had to rely on eachother to survive. By encouraging teamwork and sharing, the atmosphere at Burning Man contained elements of the culture they were creating at Google.

 

The backbone to any successful corporation is teamwork. So it is important to share ideas, thoughts and/or experiences both from inside the corporation and without. It is important to learn what tactics individuals have taken to find success, or what measures they have taken and found failure. Failure is not always a negative thing. People can learn just as much from a story without a successful ending , as from a positive, inspirational story.

  • Staff can discuss previous jobs as opposed to the experiences they have encountered at Google. A storywall could be created, where employees can post single words about Google, or short stories.
  • Game nights could be established to create closer bonds amongst employees. During these nights the games could be targeted at sharing experiences employees have encountered.

 

  • Movie nights
  • Bowling extravaganzas
  • Important to have employees have a say on what occurs for extra activities amongst staff. Eg. Vote for movie, vote for mini golf
  • Staff Intranet is one of the most positive ways to get feedback from staff and keep staff informed of what is going on within the company, whether at their position or anything else occurring within the Google family.
  • Staff will be sent emails from the history of Google with stories other employees encountered, or problems the corporation as a whole experienced. These stories can then be read, and resubmitted with how the employee feels about this situation and how they would have acted. E.g: When Booble was created to replicate Google for poronographic sites. What actions would you have persuade the CEO to make to save face for the company?
  • The Intranet can also be used for the purpose of social discussion within members in the workplace. E.g: Helen has gave birth, the team has opened a baby fund for her for donations to help her out with a few new gifts for the baby
  • Local expressions of each location, from a mural in Buenos Aires to ski gondolas in Zurich, showcasing each office’s region and personality.
  • Bicycles or scooters for efficient travel between meetings; dogs; lava lamps; massage chairs; large inflatable balls.
  • Googlers sharing cubes, yurts and huddle rooms – and very few solo offices.
  • Laptops everywhere – standard issue for mobile coding, email on the go and note-taking.
  • Foosball, pool tables, volleyball courts, assorted video games, pianos, ping pong tables, and gyms that offer yoga and dance classes.
  • Grassroots employee groups for all interests, like meditation, film, wine tasting and salsa dancing.
  • Healthy lunches and dinners for all staff at a variety of cafés.

Break rooms packed with a variety of snacks and drinks to keep Googlers going.

 

Corporate animals for each office to provide a feel of home. This will allow for employees to feel more comfortable. Employees can bond with the animal, and with staff members at the same time. As safe place to bond and exchange words, and stories. A library had great experiences with the infamous Dewey, The Library Cat. It brought in eager staff who were always pleased to work, and created a great background and reputation for the library. Animals can do the same for Google. Animals are capable of making most people feel more comfortable. Animals are similar to babies or toys, they bring cheer to everyones lives they touch.

 

How would you use those stories and experiences to improve staff morale and build a new corporate narrative that will inspire the employees about the company’s future. The CEO would like a summary of your strategy to get employees talking and working together.

CEO Eric Schmidt

 

It is important to reflect on the original story of how Google was created. A dream that was bigger than any seemingly possible reality. Google sets the standard for the impossible being possible. Staff of the Google team should stand proud under the name of their employer.

 

To many, work is just a place that will pay the bills. The goal of Google is to combine work and pleasure into one comfortable setting. Google has set aside 20% of hours on the clock to be spent working on a project of ones own creative interest. This boosts employee morale because work is not seen as a place to be dreaded. Individuality is accepted and encouraged.

For advancements for the future it would be great notion to implement contests within the corporation. Each employee could have a chance to create a design for the Google title on the website, the winner would see their work online and also receive a company bonus. This bonus could come in the form of having additional hours set aside for them to work on a project of their choice. For Holiday logos, the winner would receive a gift certificate from the company from one of the invested advertisers. This promotes personal growth and confidence for Google team members and further business for corporations Google advertises. Leeway leads to success. The mass market Google has created for themselves has clearly established this notion.

  • keep true to founders traditions upon successes celeberate with fun activites like all you can eat at ben and jerrys , wholesome and family oriented

 

Success:

2002 Google investors saw that that the search engine was going to be a success. The search engine generation $440 million in sales and $100 million in profits in 2002.

 

Individuals across the world can use Google in their native language to check everything, from restaraunts to NBA scores.

 

2003 tens of millions of people used google daily

 

Created an up to date news bulletin that had many users flocking to daily

 

Challenges:

In early 2004 Google took legal action against.Booble.com a website designed as a search engine for sexual content. Google said the similarity in the names, look, logo and colors on Bobble. And Google could lead to confusion and violate trademarks.

 

Trick clicks were a problem for Google.

Numerous clicks on ad’s that Google would receive payment for each click.

Clicks generated no buyers, clicks came from same address.

To deter such behaviour and to highlight its vigilance in opposing click fraud, Google filed a $50,000 lawsuit in 2004 against a sham website. This sent out a message to users that Google took their clients seriously and wished to protect them and their money.

About Lisa Lunney

A Canadian gal that firmly believes words can change the world. An avid reader, writer and Autumn/Winter lover. She excels at communications and writes for pleasure and profession.
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