- Introduction: “ You have yet to understand my dears, that the shortest distance between a human being and truth is a story “
- Stories are important to any community. They compel people to react then act to situations. Stories give any given audience a sense of history and achievement.
- This speech will provide answers to the following common questions:
- Why storytelling has such a strong influence in organizations?
- How it works?
- What different kinds of stories are there?
- What are the various ways of creating stories?
- Why does storytelling have such a strong influence in organizations?
- Storytelling provides organizations with a human element that is relatable to people rather than just overwhelming listeners with boring facts.
- Stories compel people to feel an emotional response
- Stories about companies give the company a face. (Provide example: Wal-Mart has the smiley face logo, it is both inviting and shows that it has something for everyone.) This enables a personal response to the company. People can feel connected or disconnected to an organization all on the basis of a story.
- Stories provide background history of successes within the organization. Through these successes morals can be established to teach listeners what is right and wrong.
- Stories are capable of the following: inviting participation from an audience, holding the attention of the audience and sparking new creative
ideas to further the organizations success
- How It Works?
- Stories are effective because they help build relationships, facilitate thinking, discover wisdom in experience and provide an outlet to express those experiences. Stories are a great teaching tool that can target a large audience including but not limited to: personnel, clients and customers.
- Stories give clients an emotional attachment to a product or a corporation. When people feel an attachment to something they will be more compelled to act on what service or product a company is providing them.
- A company with a good story inspires communities and unites them towards achieving a common goal. Stories are a universal language that cut across boundaries and barrier and connect audiences to the humanity of others. This allows for a better relationship between a company and target audience. When the company is understood, they become less intimidating and more approachable.
- Stories serve as being memorable by allowing a company or product to be remembered by all of the highlights. They are much more entertaining and enlightening than just focusing on analysis, statistics, facts and graphs.
- Companies can capitalize on the use of stories because they provide examples of success and can report what works and what doesn’t within an organization.
- Stories allow the teller to talk about facts, values and feelings at the same time. This engages listeners and helps them to process the content they are hearing.
What Different Kinds of Stories Are There?
Insert power point presentation that covers all content to be discussed.
Allow slides to be up for sufficient time so audience can record content if
- Discuss narratives
- Academic Dissertations
- Sales Pitches
- Self-Introductions/Daily Conversations
- All forms of stories must contain catharsis. A constructive scale can be
created and used to develop forms of stories.
- Stories must contain abstract values including:
- Vision – dreams and ambitions for the future
- Culture bearing – common values, background information
- Mission – road to success
- Foundation stories – Who? What Why?
- Communication stories – Arouse curiosity
- Success stories – Goals achieved and how they were achieved
- Narratives must speak out to both the heart and the mind.
5.Basic story elements:
Various Ways of Creating Stories
- A strong opening is the hook that pulls the audience into the story
- Rhetorical questions are effective hooks
- Moral positions are effective hooks
- There are only two possible outcomes to create a pleasing ending:
- The first being, the main character overcomes the obstacles and achieves the desired goal
- The second, the main character fails to overcome the obstacle and is defeated.
- Either outcome outline a moral premise either success or acceptance of flaws within ones own abilities
- Keep stories simple. The deepest truth is found by means of a simple story. Be aware of variations in pace and tones. Be aware of when to pause to allow the listener to absorb content.
- All drama has an opening, middle and conclusion.
- Beginning (presentation of situation, character and problem) Middle (conflict) End (resolution of conflict
All narratives require this basic structure
- Close with arousing statement that was initially introduced at beginning.
- Allow for question and answer period.